What makes a Bangkok establishment become a trend spot?
We’ll tell you. Photo-ops.
Seriously. Open a place with cute tables, in a trendy location, put in some big fluffy pillows, lots of natural lighting and play soft pop throughout the day and night. Young, light-skinned Bangkok divas will come in droves to snap pictures while updating their FourSquare, Facebook and Twitters. Boyfriends will be dragged, word will be spread, and BAM – you’ve got yourself a new Bangkok trend spot.
Want to take said trend spot to the next level?
Do all the aforementioned, but also serve really good desserts. Fluffy pillows, cute tables, chicks with mobile cameras and playful looking cakes and ice creams; its too easy. Don’t believe us? Just ask After You, Bangkok’s newest dessert cafe phenomena who has prescribed to this formula and now has lines out the door every night.
After You is a dessert cafe at the back-end of J Avenue (connects to Thong Lor Soi 13) and has been this year’s Bangkok business success story. Its no coincidence that their Thong Lor shop boasts an incredible photo-op backdrop which has attracted the Bangkok diva-set in droves. Their popularity sky-rocketed.
What happened next? After You had to add another room to their Thong Lor location. More photo-ops, more divas, saturated social networking and the word got out.
Fast-forward to today and After You has branches at Villa in Ari, Central World and the recently opened shop at Siam Paragon. It also helps that After You serves up some ridiculously good desserts. They even make their own marshmallows. How cool is that? Picture time!
Our gig’s favorite is The Queen B Fudge Cake (145 baht), a rich chocolate cake covered by an even richer chocolate ganache and a tasty homemade marshmallow, all topped with a rich fudge sauce, accompanied by a scoop of vanilla ice cream. Bring on the sugar high.
Not in the mood for a dessert, but still want a cute picture to post on your Facebook page? After You offers honey lemon tea, iced apple cider or mango passion fruit frappe (105 baht) which balances the tart of the passion fruit with the sweetness of the mango.
For the owners of After You, bravo. Way to understand your market. You’ve made Bangkok men weak in the knees, not only for your delicious desserts but your consistent eye candy lining your chairs. Thank you.
Location: J Avenue Thong Lor Soi 13, right on the corner for the parking lot, about 100 meters down the soi.
Mass transit: BTS Thong Lor
Hours: 9 am-midnight daily